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Marketing in the Age of Engage
Wednesday, March 5th, 2008
My new book, The Age of Engage, has launched. Heralded by Google CEO Eric Schmidt and Wikinomics best-selling co-author Don Tapscott, the book is off to a great start. And with the book is a new website, AgeofEngage.com and my new blog Engage Daily.
It’s been an incredibly busy time getting the book out and doing the book tour. I’ve been featured on the Public Relations Power Hour (WTSU) in West Palm Beach, Florida, Popp Off with Mary Jane Popp (KAHI) in Sacramento, California, Talkzone’s syndicated show Tracking Business Leaders, and The Financial Review and Afternoon Commute (KFNN) in Phoenix, Arizona, among many others.
Reviews are starting to appear such as this one from Jeb Blount at SalesGravy.com, and this interview on ChiefMarketer.com.
If the emails I’ve been getting from folks who have read the book are any sign, the age of engage is a great time to be in business. The personal touch from “friends” (actually strangers), the power of your own voice to speak up and get companies to change, and the opportunity for marketers to truly effect people’s lives is amazing.
The Age of Engage talks about what has changed on the Web (all about Web 2.0 and new media) and what strategies are critical to succeed, and offers hundreds of creative ideas, examples, and anecdotes to help marketers create authentic, interactive, and engaging marketing.
You can find the book on Amazon. Take a look at the great book reviews people are posting!
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Thanks for the heads up on your book and congratulations! This looks just like what I’ve been looking for - a way to use Web 2.0 media to market. And the best part is you can customize your marketing to perfect strangers because of the user-generated content. Cheers and good luck.