Try Out the Marketing Wiki

Have you implemented a wiki inside your company yet? Wondering what it’s like to collaborate using a wiki? Well, here’s your opportunity. I set up the Marketing Plan Wiki at MarketingReinvented.com so that we could all get a little experience using wikis.

My good friend Amanda, CEO of Amanda’s Restaurants, agreed to be the guinea pig and develop the marketing plan for her new restaurant in an open, collaborative forum. Anyone who joins can give advice and ideas on her marketing plan.

The Marketing Plan Wiki is designed to help marketers organize marketing strategy, planning, and executables with the approach required by Web 2.0 and social media. So, you can also comment on the wiki itself and marketing in this new media era.