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Don’t Change the Name

Monday, March 26th, 2007

Daily Blog Tips is asking bloggers to post on the biggest blog mistakes they’ve made. So I’m going to play along. I’ll post the complete list of mistakes submitted when it’s final. So here’s goes.

Don’t Change Blog Name or URL
I started my blog under the name/URL, themarketing411.wordpress.com. Then 6 months later I changed the blog name and the domain (to ViralVoice.net). All of the links gone. Visitors dropped off and it took several months to rebuild. Next time, I would wait until I had the strategy, name, etc. firmly in place, then start the blog.

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Posted In: Marketing Fundamentals, Internet Marketing, Strategy & Competitive, On the Front Lines

52 Comments

Posted by Blogging Mistakes: Final List on April 2nd, 2007 at 5:20 am

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Posted by Finglish! » Blog Archive » 48 Blogging Mistakes to Avoid! on April 2nd, 2007 at 5:31 am

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Posted by Blogging Mistakes, Part Deux | Middle Zone Musings on April 2nd, 2007 at 5:49 am

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Posted by Bloggers Share Their Blogging Mistakes at Gauravonomics on April 2nd, 2007 at 5:51 am

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Posted by Blogging Mistakes To Avoid on April 2nd, 2007 at 6:03 am

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Posted by 48 Fehler von Top-Bloggern, die jeder vermeiden sollte/48 mistakes from Top Bloggers everyone should avoid » ProBloggerWorld » Blog Archive on April 2nd, 2007 at 6:06 am

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Posted by DailyBlogTips.com Project: 48 Experiences of Blogging Mistakes at Clever Dude on April 2nd, 2007 at 6:23 am

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Posted by Blogging Mistakes–The Complete List | reading is my superpower on April 2nd, 2007 at 6:33 am

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Posted by Blogging Mistakes-Complete List « Life Rocks ! 2.0 on April 2nd, 2007 at 6:55 am

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Posted by TechTraction » Blog Archive » Blogging Mistakes: 48 Personal Experiences on April 2nd, 2007 at 7:03 am

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Posted by JDsBlog » Blog Archive » Blogging Mistakes on April 2nd, 2007 at 7:19 am

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Posted by Customerservant.com » Blogging Mistakes Final List on April 2nd, 2007 at 7:37 am

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Posted by RobertoAlamos.com - The place to learn how to make money online » Blog Archive » Blogging Mistakes Project: The definitive list on April 2nd, 2007 at 7:50 am

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Posted by qarambol » What not to do with your blog on April 2nd, 2007 at 9:43 am

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Posted by Group Project: Blogging Mistakes Outcome on April 2nd, 2007 at 10:08 am

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Posted by Simonne on April 2nd, 2007 at 11:11 am

I know, I did the same mistake. Yet, I managed to keep some readers by writing on every post from the old URL that we moved, and they can read the post at … and I gave the link to the new location. It took me several hours to do that, but even today, after 8 months, I still get visits referred from the old location.
Posted by Ronald Huereca on April 2nd, 2007 at 2:11 pm

This is some valuable advice. If you start a brand, you grow it and not kill it. Thanks for a good post.
Posted by 48 Blogging Mistakes to learn from at Madhur Kapoor’s Blog on April 2nd, 2007 at 2:11 pm

[…] Don’t Change the Name by Denise […]
Posted by Dfinitive Blog » Blog Archive » 32 Common Mistakes That Can Kill Your Blog on April 2nd, 2007 at 2:16 pm

[…] to change once you have a reputation so take your time and get it right. Read more… and more… and more… and more… and […]
Posted by ViralVoice.net | Find Marketing Answers Fast » Blog Archive 48 Great Blogging Tips » on April 2nd, 2007 at 3:04 pm

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Posted by Bloggers Make Mistakes Too » Reader Appreciaton Project on April 2nd, 2007 at 3:31 pm

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Posted by Blogging Together: Common Mistakes in the Blogosphere on April 2nd, 2007 at 4:09 pm

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Posted by Blog Mistakes on April 2nd, 2007 at 6:35 pm

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Posted by Blog N Tips » Blog Archive » Group Writing Projects Bring Links on April 2nd, 2007 at 7:08 pm

[…] Don’t Change the Name by Denise […]
Posted by Michael Schaffner on April 2nd, 2007 at 7:20 pm

While I agree it is best not to change the URL, I’m not so sure I agree about not changing the name.

As I indicated in a recent post http://mikeschaffner.typepad.com/michael_schaffner/2007/03/its_not_what_yo.html when I changed the name from “Management of Information Technology for Strategic Alignment with the Business” (very forgettable and uninspiring) to “Beyond Blinking Lights and Acronyms” I received a lot of favorable comments on the name change. I’ve also noted that people will actually google the new name to get the link, something that never happened with the old one.

I agree it is best to have your strategy (and name) set and then start your blog but it the names needs an upgrade I’d recommend doing as long as you don’t change the URL

Mike
Posted by Denise Shiffman on April 2nd, 2007 at 7:58 pm

Good point Mike. I do think its best (easiest to remember) if the name and url are the same. But if you have to make a name change, keeping the URL the same if at all possible would be the best way to go. I went from Wordpress.com to self-hosted Wordpress which forced the URL change.
Posted by daveolson.ca - the developing blog! » 47 reasons to pay attention in blogging class (actually 48) on April 2nd, 2007 at 10:45 pm

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Posted by thepaperbull.com » improve your blog - learn from the errors of 48 others on April 2nd, 2007 at 11:40 pm

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Posted by polou on April 3rd, 2007 at 12:47 am

omg, I do agree about your entry not to change the blog name. Maybe just to check the spelling right at the beginning would be better lol for my blog.
Posted by WalletRehab - Ways to save money » Blog Archive » Blogging Mistakes! Don’t let this happen to you! on April 3rd, 2007 at 2:48 am

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Posted by Blogging Mistakes Update | Buy Organic on April 3rd, 2007 at 8:43 am

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Posted by 48 Blogging Mistakes from the Blogosphere | www.mapelli.info on April 3rd, 2007 at 11:43 am

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Posted by Everyone Else’s Blogging Mistakes | Fighting to Stay Awake on April 4th, 2007 at 2:32 pm

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Posted by From One Blogger to Another - 48 Things To Do or Not To Do » Inspiration Bit on April 4th, 2007 at 11:14 pm

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Posted by How To Avoid The 48 Worst Blogging Mistakes « Faithful Web on April 5th, 2007 at 8:59 pm

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Posted by Blogging Mistakes | David Paul Robinson on April 8th, 2007 at 1:28 pm

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Posted by Blogging Mistakes Project Roundup: A Checklist of Important Things to Avoid on April 8th, 2007 at 2:46 pm

[…] Don’t Change the Name by Denise I started my blog under the name/URL, themarketing411.wordpress.com. Then 6 months later I changed the blog name and the domain (to ViralVoice.net)..Next time, I would wait until I had the strategy, name, etc. firmly in place, then start the blog. […]
Posted by hamelife » The Great Big Blogging Mistake Blues Album - 25 Heart-Breaking Tracks on April 11th, 2007 at 10:37 pm

[…] I might make a change! I might turn this name into that! Like changing horses in mid-race, I wanna turn this dog into a cat. Why didn’t I spend more time on my domain name, maybe now I’d be satisfied. I ain’t pleased with what I chose and now the whole darn thing feels mighty flat. (Denise) […]
Posted by 48 Common blogging mistakes to avoid by reading these articles | Puthut's Blog on April 16th, 2007 at 6:59 am

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Posted by Webmastern | Misstag att undvika när du har en blogg on April 30th, 2007 at 10:22 pm

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Posted by DailyBlogTips.com Project: 48 Experiences of Blogging Mistakes at Clever Dude Personal Finance & Money on June 8th, 2007 at 7:56 pm

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Posted by Avoid these Blogging mistakes by eTechBuzz.com on July 13th, 2007 at 5:16 am

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Posted by itiraf on July 26th, 2007 at 4:49 am

really very good site
Posted by msn nickleri on October 9th, 2007 at 3:29 pm

This is some valuable advice. If you start a brand, you grow it and not kill it. Thanks for a good post.
Posted by Blogging Mistakes: Final List » All Tips and Tricks on November 5th, 2007 at 3:43 am

[…] Don’t Change the Name by Denise […]
Posted by Maximus on December 20th, 2007 at 4:01 am

I would like to see a continuation of the topic
Posted by 博客错误终极清单 | 精品博客 on December 24th, 2007 at 7:49 am

[…] 不要改名字。作者： Denise […]

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